Mr. Curtin served as point of contact for the study. This study was designed to help Columbus identify the psychographic makeup of the community to match the DNA of the community with that of retailers that were looking for that particular demographic. This information is critical in helping Columbus very specifically target businesses that were essentially losing money by not being in Columbus. This information helped us understand those areas where we had surpluses and where we had leakage in the business community. This information has been beneficial in helping make the decision to develop a riverfront district to attract additional restaurants to the downtown area. We also believe the information was helpful in helping a number of businesses to open national chain stores in Columbus.